Don't believe it when people say that audio is a thing of the past, an afterthought on a product. Those are people living in the past. When it comes to audio, it is what evokes strong feelings. Try watching a movie without sound. Try listening to something with bad sound. When audio is good, yeah, you can take it for granted, but when audio is bad, boy oh boy, how detracting that is. This article in Forbes just announced the new GoPro camera which we had helped them with their audio algorithm.
Nick Woodman specifically pointed out how good audio adds to the experience. And with Audio Weaver®, such improvements to their product can be done quicker than ever before. Once you've experienced better audio, no one wants to go backwards.