The fight for automotive space

Crazy as that looks, audio really does play an important role in the experience of driving a car.  We are mentioned for this Design News Articles  to help audio design process for an amazingly low cost MCU capable of running an 8 channel system for automotive.  An MCU that can function enough as a DSP and connectivity comes for free.  Audio Weaver® is the most advanced platform for audio design used in many high end automotive systems.  It supports the new Atmel automotive grade ARM Cortex-M7.  

Many semiconductor companies are all vying for the automotive space.  A car is no longer a stand alone unit.  but it is connected to so many aspects of our lives and part of our connected "device'.  The entrants of MCUs as a possible  option will give traditional DSPs a run for their computing power.  With so many choices, how does an automotive OEM evaluate and pick the best options?  How can intelligent decisions be made in a timely basis with solid data to back up those decisions?

With Audio Weaver's cross-platform ability to quickly prototype a system.  profile a real design on an actual target, and easily A/B different audio algorithms, there is now a sure way of making the complex decision process easier.