About one and an half years ago, a young tall innovative young man walked into DSP Concepts with a concept for an audio product. He wanted to make an audio augmenting device. He himself knows exactly what is needed because he needed hearing aids since childhood. DSP Concepts helped him with the proof of concept and prototyping of audio processing. Today he launches his product powered by a speedy Cortex-M4. His product allows for custom tuned sound to each individual hearing profile. We are so proud to have been a part of this endeavor. Today's ARM Cortex-M4 and Cortex-M7 can do so much for the audio space. You can check out this product at https://www.ampaudio.com/ . You can also read about this in the ARM Community blog.